This blog post is slightly more technical than previous blog posts so don’t say I didn’t tell you. Your on-page SEO plan begins with your home page:
(1) Your page title should contain your most important keyword phrases and your target geographical locations, a home page titled “home” has no benefit
(3) Use an identity collector above the fold – in the top half of your page trade PDFs of your special knowledge for names and email addresses. Collect identities.
(4) No Adobe Flash. Embed your YouTube video, use HTML and CSS, present JPEGs attractively, use keywords appropriately in ALT tags and captions. Flash and words in images can not be indexed.
(5) Use 72 DPI and make your JPEGS well under 500 MB to keep your page’s load time to a minimum.
(6) Use headlines, teaser text and a link to Do You Want To Know More, not paragraph after paragraph of text.
(7) Use your keywords appropriately and frequently – you want optimized text but not keyword stuffing.
If your linked page is about apricots, your link building should be based on apricot keywords. If you build links based on watermelons and your linked page is about apricots your links will be shot down as irrelevant no matter how brilliant the anchor text is.
Tom Jacoby [email protected]
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Emanation, Inc – NumberOneOnTheList.com
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