Tag Archives: marketing

Become an Opinion Leader In Marketing or Promotion or Advertising (Your Topic)

Become an Opinion Leader In Marketing or Promotion or Advertising (Your Topic)

My suggestion is that you sign on to your LinkedIn account
(150,000,000+ members on LinkedIn)

The LinkedIn menu strip goes
Home Profile Contacts Groups Jobs (etc)

Select Groups

Go to Groups Directory on the pull-down menu

On the left you’ll see Search Groups with 3 option boxes under it
1st option box = Marketing or Promotion or Advertising (your topic)
2nd option box = Select Professional Group
3rd option box = Select English

Hit the Search button.

You’ll get results, groups that have to do with your topic, and are composed of English-speaking Professionals. Scroll down, look for groups that sound interesting and have a lot of members. The name of the group is a link, you can click for more info on the group.

If you find one that sounds like a good fit for you, join and read some of the posts.

If you don’t find one that fits, you can pick the best of the lot and there’s a link on the right: Similar groups Click that for a new search for similar groups.

Repeat the above process until you find something good – on topic, lots of English-speaking Professionals are members, posting your article is appropriate given the group’s content and guidelines.

Post there. Make sure all your contact info is in your signature for every post (see my signature on this post).

Don’t post the same article to multiple groups but, since these are a new audience, feel free to re-cycle past emails and other writings.

You’ll get emails advising you of comments on your posts.

Respond to comments but not to spam.

Spam can look like flattery but if you examine the comment, there is no evidence that this person (or bot) actually read and understood your post. Anything along the lines of “Your writing is so sublime and exceedingly valuable that I will check daily for more” is auto-suck-up spam. LinkedIn does pretty well in policing spam.

Ultimately, once you’re rolling as a group member on LinkedIn, you’ll want to start your own group, thus further establishing yourself as an Opinion Leader, the authority people listen to, in your chosen field.

Participating in forums, such as LinkedIn Groups, should be less than than a couple of hours per week. LinkedIn is growing rapidly and LinkedIn is all about working people, entrepreneurs and job seekers, not 13 year old girls reporting on what Melissa said to Buffy about Caitlin.


Like “Pinky and the Brain”, pretty much all of my internet advice is directed at total world domination.

Take care, be well, have fun,

Tom Jacoby
[email protected]

phone 1-917-338-9586
Monday – Friday 9 AM – 5 PM Eastern Standard Time
voicemail on evenings, weekends and holidays
fax 1-917-210-0142

mailing address:
Emanation, Inc – NumberOneOnTheList.com
Box 3521
New Hyde Park, NY 11040

Add NumberOneOnTheList.com to your circles on Google+
What’s not to like? NumberOneOnTheList.com on Facebook

Member of the New Hyde Park Chamber Of Commerce, the Floral Park Chamber of Commerce, and WISE.

Five Dollars Down And Seventy Five Cents A Week by Bruce Wiseman, Special Guest Blogger

It is a great pleasure to present Special Guest Blogger Bruce Wiseman, [email protected] author and Master Marketer. Visit Bruce’s company website at http://www.ontargetresearch.com for more information on the benefits available for your company with correct use of the technology of Marketing and Positioning.

$5 Down And $.75 A Week by Bruce Wiseman

When my father was a young man, he stowed away on a tramp steamer to Hawaii.

He was a tough little guy who had boxed in his youth and had the nose to prove it. But he also had the gift of the pitch. And once in the land of many Alohas, he traveled door-to-door selling the hot, new vacuum-tube Philco radios to the islanders. It was the beginning of broadcasting’s Golden Age, and he did well.

When he returned stateside he opened an appliance store in Berkeley and the rest, as they say….

Well…perhaps not quite history, but the store in Berkeley was the first of what became an extremely successful chain of home furnishing stores throughout the San Francisco East Bay Area in the 40s, 50s,and 60s.

The key to his success was advertising – lots of it.

No pay-per-click budgets to monitor, no social media to maintain, no websites to optimize. “Traffic” was driven into the store by traditional media where you could engage the prospects in conversation and sell them.

In the early days, he used print exclusively; later, he added radio and a bit of television.

He was a master at negotiating great pricing from the manufacturers, which he passed along to his customers, but if there was a single key to his success, it was heavy promotion.

He was the Cal Worthington of the Bay Area Home Furnishing world. It may not have been the most sophisticated position, but it worked.

My dad and the WISEMAN’S brand are long gone. So imagine my surprise when my youngest daughter, in a self-motivated journey into our family’s genealogy, stumbled across her grandfather’s earliest ads promoting the opening of his first store, and sent them to me.

Here is an historically interesting look at one of the San Francisco Bay Area’s more successful merchandisers (he was Northern California’s most successful Frigidiare dealer in the mid twentieth century.)

The ads themselves aren’t particularly unique, but note the financing terms! Even in 1940, $.75 a week had to attract interest. Selling “terms” was another of his successful actions.

But put a bib on before scrolling much further so you when you drool at the prices, it doesn’t get on your shirt or blouse.

There is more about one of the most successful new marketing actions below the pictures, but take a scroll through the advertising of 70 years ago and then pick up the narrative below.

Some things have changed.

Yes, merchants still advertise in newspapers, but traditional advertising revenue has been falling like the President’s poll numbers. Ad revenue has fallen 48% since 2006. Some of the country’s most preeminent newspapers have gone under, while even the venerable New York Times recently announced staff reductions due to “a deteriorating advertising climate”.

Meanwhile, online advertising continues to soar because that is where the public shops today. E-commerce is projected to have reached $680 billion in 2011, an increase of 18.9% over 2010. No surprise then that Internet advertising amounted to $26.04 billion in 2010 making it the second largest advertising channel behind television at $28 billion, but surpassing newspapers at $22 billion.

If you’re in business, if you sell a product or service, you had better have a website.

But, of course, a website isn’t enough. You have to get the shoppers to your site. You can promote your website address, of course, and should. But consider the following information from www.slumdogmarketer.com:

97 % of American Internet users use the Internet to shop (NPD Group).

And, 63% of consumers turn to the Internet first for information about local companies.

But here is the critical fact: according to a study by Webvisible.com and Nielson Online, 82% use search engines to find what they are looking for (Google has 64% of the search engine traffic, Yahoo has 18% and Microsoft’s Bing has 12%).

Which raises the question: are your ad dollars properly allocated?

The Webvisible/Nielson study also found that the top sources for local information by shoppers were:

Search Engines = 82%
Yellow Pages = 57%
Local Newspapers = 53%
Internet Yellow Pages = 49%
Television = 49%
Direct Mail = 38%
White Pages = 32%

All of which has given rise to the creation of an entire new niche in the world of marketing. It’s called Search Engine Optimization(SEO). Likely you’ve heard of it. And likely you’ve been solicited by SEO companies from the four corners of the globe, promising high search engine placement.

The competition for SEO business is so intense that I even received an unsolicited call from an SEO company, in Mubai the other day.

These companies specialize in increasing the search engine rankingof your website.


The story is told in some detail by an inadvertent leak of a massive amount of keyword search data by AOL (AOL uses Google search). The leak involved 20 million key-words searched by 650,000 users over a period of three months. The leak was in 2006, but remains revealing.

If you want to know how important the ranking of your website is on a search engine page take a look:

If your are in the #1 position on the page you get 42.1% of the clicks.

#2 position, 11.9% of the clicks — 3.5x less than #1

#3 position, 8.5% of the clicks — 4.9x less than #1

#4 position, 6.1% of the clicks — 6.9x less than #1

#5 position, 4.9% of the clicks — 8.5x less than #1

#6 position, 4.1% of the clicks — 10.4x less than #1

#7 position, 3.4% of the clicks — 12.3x less than #1

#8 position, 3% of the clicks — 14x less than #1

#9 position, 2.85% of the clicks — 14.8x less than #1

(The leaked data is widely available on the Internet. This math courtesy of Netmark.com.)

So, simple basics:

1- To survive in today’s business world, you must have a website.

2- The website must be responsive to search engine queries about the product or service you sell.

3- The higher you are ranked on the search engine, the better your chance of attracting business. Too far into the bowels of the search engine, you are out of communication with your public.

As you can see, your search engine ranking is critical to your marketing.

Which in turn leads me to share a success with you that will blow you mind.

A friend of mine in New York named Tom Jacoby, does search engine optimization. But he has developed a unique methodology that drives your website up the search engine pages like a heat- seeking missile.

I know, this sounds like a commercial, but bear with me, this is startling.

He ties your product or service to a location:

Sandals, Honolulu

Pawn Shop, Las Vegas

Vegan Market, Berkeley

Tires, Daytona

Organic Dog Food, Santa Monica

Cosmetic Surgery, Beverly Hills

You get seven zip codes or cities and seven key words. So, for example, a beauty saloon in Burbank could have

Beauty Saloon Burbank

Hair Coloring Burbank

Hair and Make-Up Burbank

Pedicure Burbank

Hair Extentions Burbank

Highlights and Coloring Burbank

Hair Pieces and Wigs Burbank

Then, in addition, they would get these same seven key-words in six other jurisdictions, say, for example: Toluca Lake, Universal City, Sunland, Glendale, Hollywood, North Hollywood. Seven cities, seven key-words.

And boy does it work.

An On Target client, to whom we referred Tom earlier in the year, has had a handsome affluence running for months, attributable in part to this service.

But let me get personal. One might think that this would only work for a local business. Not so. I engaged the service for On Target Research some months ago. We aren’t local; our clients are all over the United States. So I picked 7 key cities and 7 key words and turned Tom loose.

One of the survey services that large corporate clients often seek is Customer Loyalty Surveys. This was one of the key words I used in seven major cities across the country.

The result?

If you put “Customer Loyalty Surveys Los Angeles” into Google, you will see that we are number one on the list. We are also number one for “Customer Loyalty Surveys New York”. Number two on the list for Chicago.

Did this help our sales? On Target has just had its best year in over a decade.

Tom’s SEO works, and is embarrassingly affordable.

His company is www.numberoneonthelist.com. You can reach him at [email protected] or 917-338-9586.

Tell him I sent you. He gives a discount and an added key word to my clients and friends.

I hope this helps you to have an outrageously prosperous 2012!

And let me know when you need to have surveys done.


Bruce Wiseman
President & CEO
On Target Research

[email protected]

Referrals Versus SEO and SEM

Referrals Versus SEO and SEM

Personal relationships resulting in referrals are the best source of new business, no doubt.

The problem with getting referrals is that your sources (personal relationships) do not consistently send a sufficient quantity of referrals to you.

Your internet presence does not usually drive sales directly unless you are selling commodities, like white XL 100% cotton tee shirts or the new Ironman DVD. You want to make contact with potential Customers, collect their email addresses and further contact info and inform and help these potential Customers. Ultimately, you build a relationship and then offer your products or services that they need and want.

How do you connect with potential customers, people who are interested in your services? Getting referrals is best. If you don’t have enough referrals, get your website on page one of relevant Google searches.

What might your target market be searching for? Porterhouse steak for two? Then you should be on page one of Google searches for “porterhouse steak for two” in your service area, for example “new hyde park ny porterhouse steak for two”. When you try that search are your competitors there?

Return On Investment is the practical way to measure the effectiveness of any marketing you do, right? How much new business, work you would not have gotten otherwise, would you have to bring in to make a SEO and SEM program worthwhile?

Any question, please ask.

Take care, be well, have fun,

Tom Jacoby
[email protected]

phone 1-917-338-9586
Monday – Friday 9 AM – 5 PM Eastern Standard Time
voicemail on evenings, weekends and holidays
fax 1-917-210-0142

mailing address:
Emanation, Inc – NumberOneOnTheList.com
Box 3521
New Hyde Park, NY 11040

What’s not to like? NumberOneOnTheList.com on Facebook
NumberOneOnTheList.com on YouTube

Member of the New Hyde Park Chamber Of Commerce, the Floral Park Chamber of Commerce, and WISE.




Increase your brand awareness and get listed in the top News search engines. An optimized press release is effective marketing for your business to get traffic from your target audience and higher rankings on your selected keywords. Optimize your release and see results! Your press release can be written to develop editor interest and distributed expertly for maximum exposure. NumberOneOnTheList.com uses PR professionals to be your press release writing and distribution solution.

NumberOneOnTheList.com Press Release Services:


You provide the following info for full pro SEO and PR treatment:
* Business contact info
* What is the business, website, product or service to be announced?
* Who do you want to reach?
* Why do you want to reach them?
* Your keyword phrases.
* Specific webpage URL for best results
* Key people who can be quoted in your press release.
* Testimonials from customers, permission given to provide name and city.
* Name the person to contact (name, position, phone number) for further product details and Press relations.

400 word (minimum) article at a very affordable price.


Press release publishing and distribution can be used to increase your business’ visibility and to improve overall search engine ranking. Press releases are keyword optimized. A press release is suited for increasing traffic, improving SEO and raising your authority. Any occurrence can be an occasion for a press release: announcing a product or service or website – an update – a launch – a new feature – improvements – almost anything.

Your optimized release gets results because it’s written and distributed by public relations professionals who know how to get it right. Make NumberOneOnTheList.com your press agent, the professional press release writing and distribution solution.

*You have two hyperlinks and an image included in the press release content.
*Your optimized press release is published to Google news.
*Your professional press release is sent to social media services.

Enjoy NumberOneOnTheList.com‘s deeply discounted press release price.


Complete pro press release publishing and distribution with mass syndication for best SEO on a full service one week campaign. Press release distribution taken to a new level at hundreds of websites.

Your press release is carried by a multitude of media sites and the URLs of those media sites are posted to many additional websites which creates numerous backlinks to the pages where your press release appears. These pages rise in search engine ranking because of all of the backlinks and this cumulative linking boosts your website’s search engine ranking.

What Mass Press Release Publishing & Distribution Does For Your Business:
* improve your overall search engine presence and ranking
* the distribution of your optimized press release is more than 150 different online news centers including Google News
* your pro press release is published to 500 – 3000 or more different websites
* because your press release is keyword optimized, you get full SEO benefit

The cost of the entire campaign is surprisingly low and includes everything.

NumberOneOnTheList.com‘s syndication service gets quick indexing, builds backlinks from popular web services and gets more traffic to your business. The methods described here have consistently performed well for various companies and for niche sites, including affiliate marketing.

The press release will be published and distributed to top press release distribution centers including Google News (the total number will vary from 120 – 150 depending on the category and topic of the press release). With this mass distribution NumberOneOnTheList.com guarantees you a minimum of 500 – 800 or more pages indexed on Google. You can search for the title with quotes (“title of your press release”) and see the specific links, the exact websites where Google has indexed pages containing your press release. Doing press releases for websites NumberOneOnTheList.com‘s methods brought nearly 3000 pages on occassion. The total differs from niche to niche and from website to website.

By using NumberOneOnTheList.com press release services you can see your results very clearly, watch the accumulating results right on Google. See search results for your press release’s title increase as the number of pages published and indexed on Google grows and grows.

You provide the following info:
(1) Title (5 to 12 words) optional
(2) Web Site URL
(3) Author
(4) Summary ( 20 to 40 words) optional
(5) Body ( 300 to 400 words)
(6) Category(s)
(7) Company Name
(8) Full Contact Details (Street Address, Phone Number, Fax, Email, URL, etc.)
(9) Keywords

An optimized professional press release is an effective marketing tool. Your press release will generate significant traffic to your business, interest from editors and higher overall search engine rankings for your keyword phrases. Raise awareness of your brand. See your press release listed in the top News search engines.

You don’t want your press release sent to “subscribers” (which creates no SEO benefit). When a press release is emailed to subscribers, how do you know the press release has been read? How do you know when, where or if that press release is published? Perhaps you’ll get a report at the end saying your press release was sent to 1000s of members and here are 5 – 6 or 10 – 20 or even 50 URLs for you to find your published pages.

NumberOneOnTheList.com professional optimized press release services produce results that you can see for yourself with hundreds of published pages clearly visible for you to see on Google. Guaranteed.

Get more than you expect from NumberOneOnTheList.com‘s proven online strategies.

Take care, be well, have fun,

Tom Jacoby
Email [email protected]
Customer Service External SEO and SEM
Emanation, Inc – NumberOneOnTheList.com
Box 3521
New Hyde Park, NY 11040
phone 1-917-338-9586 Mon – Fri 9 AM – 5 PM
fax 1-917-210-0142

Member of the New Hyde Park Chamber Of Commerce, BNI, Better Business Bureau, WISE.

Friend ExternalSEO and SEM on Facebook
Emanation, Inc presents ExternalSEOandSEM

12 Reasons To Use Video As Part Of Your Small Business Marketing by Doug Hay, Special Guest Blogger

It is my distinct pleasure to present Special Guest Blogger Doug Hay, [email protected], CEO of Doug Hay & Associates. Visit Doug’s company website at http://www.doughayassoc.com for more information on effective small business internet marketing.

12 Reasons To Use Video As Part Of Your Small Business Marketing by Doug Hay

Video viewings have exploded in recent years and can be a highly effective sales tool that can be incorporated into a small business Internet marketing program.

Reasons to add video to your website:

1. You are 53 times more likely to have your site appear on page 1 of Google. (Source: Forrester Research). Nothing beats a page one listing on the top search engine.

2. Video raises click-through rates up to 200% (Source: Forrester Research)

3. While a still picture is good, a video is personal – you talking to your potential customers. Hands down much better than just text and still images.

4. Videos can be shared, passed on and recommended on social media sites: Facebook, Twitter, LinkedIn, etc

5. Videos can be hosted free on many different video sites like YouTube which is now the #2 search engine.

6. YouTube alone gets some 2 Billion views per day with lots of viewers looking for “how to do something” content not just the latest singing sensation.

Effective Small Business Internet Marketing

7. If you have lots of video content you can create your own YouTube channel.

8. You get to create a “face to face” relationship which no other form of media can do.

9. Costs are now affordable. Many firms offer competitively priced video productions or you can do it yourself.

10. As with all sales, you must gain the trust of the prospect. A professionally produced video can certainly help do that.

11. Video can be used to demonstrate products or give helpful techniques to do something such build a deck, bake a cake or grow tomatoes.

12. Video your customer testimonials and success stories. Nothing better than a happy customer raving about your products or services.

The possibilities are endless. Video should be considered for your small business Internet marketing campaign.

What successes have you had with video?

Doug Hay, CEO
Doug Hay & Associates
Effective Small Business Internet Marketing
t 250-756-0306
f 250-729-9018
Follow Doug Hay on Twitter: http://twitter.com/doughay
Small business integrated marketing and social media that will boost your sales & profits.

Effective Small Business Internet Marketing

The Menu by Bruce Wiseman, Special Guest Blogger

It is a great pleasure to present Special Guest Blogger Bruce Wiseman, [email protected] author and Master Marketer. Visit Bruce’s company website at http://www.ontargetresearch.com for more information on the benefits available for your company with correct use of the technology of Marketing and Positioning.

The Menu by Bruce Wiseman

I stepped outside my Chicago hotel last week into a piranha-like wind with icicle teeth.

The only reason I left the 75 degree sunshine of La La land was to do a couple of television shows there to promote my book on the financial crisis.

The marketing campaign around the book (Crisis by Design The Untold Story of the Global Financial Coup) has been enlightening.

We are using two major marketing initiatives to promote it. The first is a traditional media-based PR campaign which involves radio interviews on stations across the country. Big, small, nationally syndicated or local news talk, I have been on the phone at all hours of day and night. Book sales are responding.

And, there is the occasional television appearance as in the land many winds noted above. The media campaign is being run by good friend, Marsha Friedman’s company, Event Management Services ( http://emsincorporated.com).

The second front is social media: Facebook, Twitter, LinkedIn and, the heart and soul of social media today, blogging. I had to be dragged to the later realization like a dog to a bath by friend and social media maven, Doug Hay (http://doughayassoc.com/ ) who kindly stuck my nose in the stats.

We took a look at Google Analytics (a free service provided by the Lord of the Internet at http://www.google.com/analytics/ that focuses a digital microscope on your website traffic and gives you the kind of analysis that makes the marketing Gods smile.) While we could see the bump in the number of people visiting the site from radio shows (let’s hear it for talk radio), overall, the traffic driven to the site from social media – blogging, Facebook and Twitter and LinkedIn – exceeded the media driven visitors.

The point here is not to shy away from traditional PR, no, no – especially if you are an author. The point is that I had considered social media a step child in the campaign until I looked at the numbers.

It’s not that I didn’t know social media was valuable. Indeed, the shift in the media landscape in recent years and the power of social media to attract customers has been is a major reason that we have expanded our menu of services. Indeed, like a customer in a fine Chinese restaurant you can now select one or more services from the following menu. We can do it all, but if so, you better man up your phones, as you are likely to get a serious influx of traffic.

I do some of these personally, and for some I bring in professional associates who have proven their chops with me and my clients time and again.

SURVEYS. The house specialty. Our signature offering. We have been conducting surveys of customers and prospects for companies large and small for a quarter of a century. We are very good at it. Pricing on these vary depending on the public to be surveyed and the size of the job.

ONLINE SURVEYS. We also conduct online surveys, made much easier these days if you have an email data base of your clients, or prospects or can get one. Here we can create the survey, post it on line and write an invitation for you to send out with a link to the survey. We tabulate the results and provide an analysis with recommendations based on the results.

Analysis and recommendations, I might add, that are honed with the experience of a quarter of a century of professional expertise.

Surveys will provide you with the feedback from your clients and prospects that will enable you to build a powerful foundation for your marketing campaign/s. Cost, $1475. Timing, about 2 weeks.

EXTERNAL SEO. SEO is an Internet-era acronym that has become a niche industry in itself. SEO stands for search engine optimization and, in simple terms, means managing the text on one’s website in such a way so that the search engines can and do find it.

External SEO is a unique new service that drives your site up the search engine rankings by using sophisticated Internet tools. This is a service that an associate of mine provides and it works wonderfully. I have used it personally and with clients. It’s a very effective. Cost: This service is $1435 but is offered to my clients for $1299. This covers 4 months of optimizing designed to jack your brand up the search engine rankings. As competition on the Internet is fierce, after 4 months, you have the option for an ongoing maintenance contract for $230 per month. Your call.

VIDEOS. If a picture is worth a thousand words, a video is worth…countless thousands.

Videos can tell your story driving your message into the minds of your customers in ways nothing else can. Videos can be posted on your website, on YouTube, and / or sent as video clips to your customers or prospects via email. I work with a professional video producer. COST $1,000.


Another service is to take the video and popularize the Hell out of it. With this service, the video is posted on YouTube and then traffic is driven to it in great volume. Minimum guarantee of 4,500 views of your video in 90 days. Cost $295 for three months of video popularization (prices breaks for more than one video).

YouTube video is a great way to get the word out on your product or service. YouTube is the 2nd largest search engine on the internet right behind Google, YouTube’s owner. You can put a link to a YouTube video in your email signature, on Facebook, in promo pieces at practically no cost.

SOCIAL MEDIA. If you don’t have a social media presence, you should. It is where the world of marketing and PR live today. We can arrange for you to get set up on Facebook, Twitter, LinkedIn, YouTube and others. Not only will you have a presence on those sites, but we will arrange to have a social media press kit built for you like the one below, which is not only a mini website about your business in the guise of a business card, it can also contain a video. This entire package is available for $399.

We also have access to seriously expanded social media services if you are in need of a great deal more kick on the Internet.

SOCIAL MEDIA MANAGEMENT. If you want someone to manage your social media sites (whether we have had them built for you or you have put it up yourself), we can arrange for that service as well, with pricing dependent on how aggressive you want be on your campaigns.

So, that’s the menu. The dessert comes after we’ve done the work and you have increased your sales.

If we can be of service to you in any of these areas, please let me know via any of the contact channels noted below.

And if there is any other service in the area of surveys or marketing or social media that you are in need of, but don’t see above, let me know. We may be able to provide them for you or, if not, refer you to someone who can.


Bruce Wiseman
President & CEO
On Target Research

Free Internet Consultation Free Website Analysis

[email protected]