Tag Archives: video

SEO Tip: Content Is King


SEO Tip: Content Is King

On the internet, the rule is CONTENT IS KING.

Never less, always more. Don’t revise when you can expand. Do, don’t re-do, unless you feel that you absolutely must and if you have to re-do then add more than before.

That’s all very passionate but what does it look like in practical terms?

I’ll tell you:

That blog you’re not posting to? Going forward, load it with pictures. Every picture has a TITLE, an ALT tag (HTML for ALTernative text) a CAPTION and those TITLES, ALT tags and CAPTIONS include your keyword phrases appropriately and naturally.

Communicate your product or service visually. Show what you do. You can use before and after pictures, pictures of your staff, pictures of your products, pictures of happy customers and any other pictures you like that show off your work.

If a client is delighted with the your product or service, ask if it’s OK if you shoot a video of their testimonial for your YouTube channel. Clients are usually flattered that you asked and say yes. It’s OK if the video is not pro shot – actually, by survey a testimonial video has more credibility if it’s not pro shot.

While you’re talking to that happy Customer (which is fun because they love you) you can ask “Do you know anyone who might benefit from our services?”

Put the testimonial video on YouTube and I can optimize and popularize your video. Putting a link to a YouTube video on your blog will display your video in your blog and by including video it’s not just picture – picture – picture – picture etc.

When I say “you” above, I don’t literally mean you. Delegate as you see fit (sales people, marketing people, what have you).

You don’t need to take down old content, you can start using your existing blog for pictures and video without any announcement to do so.

Get a Mobile-Friendly Aggregator Newsblog accumulating relevant content for you which you curate by making comments and posting your own news. A Newsblog is part of your SEO strategy. Again, when I say “you”, I don’t literally mean you.

Whether you do some or all of the above, consider that CONTENT IS KING and think about what text, images and video you’d like to make available to the public.

Take care, be well, have fun,

Tom Jacoby
[email protected]

phone 1-917-338-9586
Monday – Friday 9 AM – 5 PM Eastern Standard Time
voicemail on evenings, weekends and holidays
fax 1-917-210-0142

mailing address:
Emanation, Inc – NumberOneOnTheList.com
Box 3521
New Hyde Park, NY 11040


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Exploding Head – Viral YouTube Videos for Business Promotion and Marketing using YouTube SEO



YouTube Video Optimization and Popularization

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12 Reasons To Use Video As Part Of Your Small Business Marketing by Doug Hay, Special Guest Blogger

It is my distinct pleasure to present Special Guest Blogger Doug Hay, [email protected], CEO of Doug Hay & Associates. Visit Doug’s company website at http://www.doughayassoc.com for more information on effective small business internet marketing.

12 Reasons To Use Video As Part Of Your Small Business Marketing by Doug Hay

Video viewings have exploded in recent years and can be a highly effective sales tool that can be incorporated into a small business Internet marketing program.

Reasons to add video to your website:

1. You are 53 times more likely to have your site appear on page 1 of Google. (Source: Forrester Research). Nothing beats a page one listing on the top search engine.

2. Video raises click-through rates up to 200% (Source: Forrester Research)

3. While a still picture is good, a video is personal – you talking to your potential customers. Hands down much better than just text and still images.

4. Videos can be shared, passed on and recommended on social media sites: Facebook, Twitter, LinkedIn, etc

5. Videos can be hosted free on many different video sites like YouTube which is now the #2 search engine.

6. YouTube alone gets some 2 Billion views per day with lots of viewers looking for “how to do something” content not just the latest singing sensation.

Effective Small Business Internet Marketing

7. If you have lots of video content you can create your own YouTube channel.

8. You get to create a “face to face” relationship which no other form of media can do.

9. Costs are now affordable. Many firms offer competitively priced video productions or you can do it yourself.

10. As with all sales, you must gain the trust of the prospect. A professionally produced video can certainly help do that.

11. Video can be used to demonstrate products or give helpful techniques to do something such build a deck, bake a cake or grow tomatoes.

12. Video your customer testimonials and success stories. Nothing better than a happy customer raving about your products or services.

The possibilities are endless. Video should be considered for your small business Internet marketing campaign.

What successes have you had with video?

Doug Hay, CEO
Doug Hay & Associates
Effective Small Business Internet Marketing
t 250-756-0306
f 250-729-9018
Follow Doug Hay on Twitter: http://twitter.com/doughay
Small business integrated marketing and social media that will boost your sales & profits.

Effective Small Business Internet Marketing

Examples of DIY (Do It Yourself) YouTube Videos

Examples of DIY (Do It Yourself) YouTube Videos

Windows XP came with some basic video editing software, Windows Movie Maker. You can drag and drop movies or JPEGs into Windows Movie Maker.

If you use text in your JPEGs, I suggest that you use a musical soundtrack instead of a voiceover. Having one set of words on the video while the voiceover says different things is not a pleasant experience for the viewer.

Use your own JPEGs and music to avoid copyright violations or intellectual property infringement. Play a musical instrument? Know someone in a band? Or troll the net for music in the public domain.

Slide Show with Voiceover Videos:

External Search Engine Optimization (SEO) and Search Engine Marketing (SEM)

External SEO (Search Engine Optimization) and SEM (Search Engine Marketing)

Another way to go is to write a script, point a camera at yourself and have at it. I read through the script a couple of times to get comfortable then do 2 or 3 takes until it’s acceptably right (going for “perfect” may overshoot what’s needed here).

My approach to YouTube promotional video is get it done, get it uploaded, get it popularized and take a new look at it before doing the next one. Resolve to make the next one “better” whatever that is – more polished, more professional, more compelling, prettier.

Taking a couple of hours to do a video which is now online is infinitely better than planning or working on a video that is not online.

Quantity now is much more important than perfection later in my humble opinion and I think my 4 example videos demonstrate that.

Talking head videos:

External Search Engine Optimization – Be Number One On The List!

External Search Engine Optimization – SEO and ROI

Take care, be well, have fun,

Tom Jacoby
[email protected]
Customer Service External SEO and SEM
Emanation, Inc – NumberOneOnTheList.com
Box 3521
New Hyde Park, NY 11040
phone 1-917-338-9586 Mon – Fri 9 AM – 5 PM
fax 1-917-210-0142

Member of the New Hyde Park Chamber Of Commerce, BNI, Better Business Bureau, WISE.

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Will A YouTube Video Help My Business?

Will A YouTube Video Help My Business?

Google owns YouTube. Google places high value on YouTube videos.

Doing two 60 – 90 second videos, then uploading them to YouTube can be done inexpensively. A PowerPoint slide show plus voiceover, video touring around your facilities with voiceover, or a simple “talking head” these are not costly or difficult.

Here are some tips:

(1) YouTube account should have a keyword or your business name (preferably something that is both),

(2) Use business keyword phrases in your video TITLE and DESCRIPTION and TAGS,

(3) Business name, website and contact info in the video,

(4) Keep your video short, 60 – 90 seconds,

(5) Post your videos to Facebook and other social networking sites using the YouTube URL or the YouTube embedding code (do not upload the video newly elsewhere),

(6) Use the YouTube embedding code to add the video to your website (again, do not upload the video newly),

(7) Boost your video “in-house” by favoriting and liking the video.

Once you’ve got a video, if you like some things about it and you don’t like other aspects, I recommend that you upload it to YouTube now. Waiting for a perfect video invites procrastination. Just resolve to make your next video better.

At NumberOneOnTheList.com we popularize YouTube videos. Here’s an example:

Sundad Father and Son Acoustic guitar duo April 04, 2010 – Sundad “Voyage” Video.

From 4 Apr – 10 Apr this video got about 34 views. On 11 Apr NumberOneOnTheList.com began working for Sundad.

Take a look at the number of video views Sundad has now.

You could popularize one video or popularize 5 videos (Google Places allows you to link to 5) as part of one of NumberOneOnTheList.com‘s discounted search engine optimization packages.

Contact NumberOneOnTheList.com for details: Phone: 917-338-9586 Fax: 917-210-0142 Send an email
[email protected]

Take care, be well, have fun,

Tom Jacoby
[email protected]
Customer Service External SEO and SEM
Emanation, Inc – NumberOneOnTheList.com
Box 3521
New Hyde Park, NY 11040
phone 1-917-338-9586 Mon – Fri 9 AM – 5 PM
fax 1-917-210-0142

Member of the New Hyde Park Chamber Of Commerce, BNI, Better Business Bureau, WISE.

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The Menu by Bruce Wiseman, Special Guest Blogger

It is a great pleasure to present Special Guest Blogger Bruce Wiseman, [email protected] author and Master Marketer. Visit Bruce’s company website at http://www.ontargetresearch.com for more information on the benefits available for your company with correct use of the technology of Marketing and Positioning.

The Menu by Bruce Wiseman

I stepped outside my Chicago hotel last week into a piranha-like wind with icicle teeth.

The only reason I left the 75 degree sunshine of La La land was to do a couple of television shows there to promote my book on the financial crisis.

The marketing campaign around the book (Crisis by Design The Untold Story of the Global Financial Coup) has been enlightening.

We are using two major marketing initiatives to promote it. The first is a traditional media-based PR campaign which involves radio interviews on stations across the country. Big, small, nationally syndicated or local news talk, I have been on the phone at all hours of day and night. Book sales are responding.

And, there is the occasional television appearance as in the land many winds noted above. The media campaign is being run by good friend, Marsha Friedman’s company, Event Management Services ( http://emsincorporated.com).

The second front is social media: Facebook, Twitter, LinkedIn and, the heart and soul of social media today, blogging. I had to be dragged to the later realization like a dog to a bath by friend and social media maven, Doug Hay (http://doughayassoc.com/ ) who kindly stuck my nose in the stats.

We took a look at Google Analytics (a free service provided by the Lord of the Internet at http://www.google.com/analytics/ that focuses a digital microscope on your website traffic and gives you the kind of analysis that makes the marketing Gods smile.) While we could see the bump in the number of people visiting the site from radio shows (let’s hear it for talk radio), overall, the traffic driven to the site from social media – blogging, Facebook and Twitter and LinkedIn – exceeded the media driven visitors.

The point here is not to shy away from traditional PR, no, no – especially if you are an author. The point is that I had considered social media a step child in the campaign until I looked at the numbers.

It’s not that I didn’t know social media was valuable. Indeed, the shift in the media landscape in recent years and the power of social media to attract customers has been is a major reason that we have expanded our menu of services. Indeed, like a customer in a fine Chinese restaurant you can now select one or more services from the following menu. We can do it all, but if so, you better man up your phones, as you are likely to get a serious influx of traffic.

I do some of these personally, and for some I bring in professional associates who have proven their chops with me and my clients time and again.

SURVEYS. The house specialty. Our signature offering. We have been conducting surveys of customers and prospects for companies large and small for a quarter of a century. We are very good at it. Pricing on these vary depending on the public to be surveyed and the size of the job.

ONLINE SURVEYS. We also conduct online surveys, made much easier these days if you have an email data base of your clients, or prospects or can get one. Here we can create the survey, post it on line and write an invitation for you to send out with a link to the survey. We tabulate the results and provide an analysis with recommendations based on the results.

Analysis and recommendations, I might add, that are honed with the experience of a quarter of a century of professional expertise.

Surveys will provide you with the feedback from your clients and prospects that will enable you to build a powerful foundation for your marketing campaign/s. Cost, $1475. Timing, about 2 weeks.

EXTERNAL SEO. SEO is an Internet-era acronym that has become a niche industry in itself. SEO stands for search engine optimization and, in simple terms, means managing the text on one’s website in such a way so that the search engines can and do find it.

External SEO is a unique new service that drives your site up the search engine rankings by using sophisticated Internet tools. This is a service that an associate of mine provides and it works wonderfully. I have used it personally and with clients. It’s a very effective. Cost: This service is $1435 but is offered to my clients for $1299. This covers 4 months of optimizing designed to jack your brand up the search engine rankings. As competition on the Internet is fierce, after 4 months, you have the option for an ongoing maintenance contract for $230 per month. Your call.

VIDEOS. If a picture is worth a thousand words, a video is worth…countless thousands.

Videos can tell your story driving your message into the minds of your customers in ways nothing else can. Videos can be posted on your website, on YouTube, and / or sent as video clips to your customers or prospects via email. I work with a professional video producer. COST $1,000.


Another service is to take the video and popularize the Hell out of it. With this service, the video is posted on YouTube and then traffic is driven to it in great volume. Minimum guarantee of 4,500 views of your video in 90 days. Cost $295 for three months of video popularization (prices breaks for more than one video).

YouTube video is a great way to get the word out on your product or service. YouTube is the 2nd largest search engine on the internet right behind Google, YouTube’s owner. You can put a link to a YouTube video in your email signature, on Facebook, in promo pieces at practically no cost.

SOCIAL MEDIA. If you don’t have a social media presence, you should. It is where the world of marketing and PR live today. We can arrange for you to get set up on Facebook, Twitter, LinkedIn, YouTube and others. Not only will you have a presence on those sites, but we will arrange to have a social media press kit built for you like the one below, which is not only a mini website about your business in the guise of a business card, it can also contain a video. This entire package is available for $399.

We also have access to seriously expanded social media services if you are in need of a great deal more kick on the Internet.

SOCIAL MEDIA MANAGEMENT. If you want someone to manage your social media sites (whether we have had them built for you or you have put it up yourself), we can arrange for that service as well, with pricing dependent on how aggressive you want be on your campaigns.

So, that’s the menu. The dessert comes after we’ve done the work and you have increased your sales.

If we can be of service to you in any of these areas, please let me know via any of the contact channels noted below.

And if there is any other service in the area of surveys or marketing or social media that you are in need of, but don’t see above, let me know. We may be able to provide them for you or, if not, refer you to someone who can.


Bruce Wiseman
President & CEO
On Target Research

Free Internet Consultation Free Website Analysis

[email protected]