It is a great pleasure to present Special Guest Blogger Bruce Wiseman, [email protected] author and Master Marketer. Visit Bruce’s company website at http://www.ontargetresearch.com for more information on the benefits available for your company with correct use of the technology of Marketing and Positioning.
The Menu by Bruce Wiseman
I stepped outside my Chicago hotel last week into a piranha-like wind with icicle teeth.
The only reason I left the 75 degree sunshine of La La land was to do a couple of television shows there to promote my book on the financial crisis.
The marketing campaign around the book (Crisis by Design The Untold Story of the Global Financial Coup) has been enlightening.
We are using two major marketing initiatives to promote it. The first is a traditional media-based PR campaign which involves radio interviews on stations across the country. Big, small, nationally syndicated or local news talk, I have been on the phone at all hours of day and night. Book sales are responding.
And, there is the occasional television appearance as in the land many winds noted above. The media campaign is being run by good friend, Marsha Friedman’s company, Event Management Services ( http://emsincorporated.com).
The second front is social media: Facebook, Twitter, LinkedIn and, the heart and soul of social media today, blogging. I had to be dragged to the later realization like a dog to a bath by friend and social media maven, Doug Hay (http://doughayassoc.com/ ) who kindly stuck my nose in the stats.
We took a look at Google Analytics (a free service provided by the Lord of the Internet at http://www.google.com/analytics/ that focuses a digital microscope on your website traffic and gives you the kind of analysis that makes the marketing Gods smile.) While we could see the bump in the number of people visiting the site from radio shows (let’s hear it for talk radio), overall, the traffic driven to the site from social media – blogging, Facebook and Twitter and LinkedIn – exceeded the media driven visitors.
The point here is not to shy away from traditional PR, no, no – especially if you are an author. The point is that I had considered social media a step child in the campaign until I looked at the numbers.
It’s not that I didn’t know social media was valuable. Indeed, the shift in the media landscape in recent years and the power of social media to attract customers has been is a major reason that we have expanded our menu of services. Indeed, like a customer in a fine Chinese restaurant you can now select one or more services from the following menu. We can do it all, but if so, you better man up your phones, as you are likely to get a serious influx of traffic.
I do some of these personally, and for some I bring in professional associates who have proven their chops with me and my clients time and again.
SURVEYS. The house specialty. Our signature offering. We have been conducting surveys of customers and prospects for companies large and small for a quarter of a century. We are very good at it. Pricing on these vary depending on the public to be surveyed and the size of the job.
ONLINE SURVEYS. We also conduct online surveys, made much easier these days if you have an email data base of your clients, or prospects or can get one. Here we can create the survey, post it on line and write an invitation for you to send out with a link to the survey. We tabulate the results and provide an analysis with recommendations based on the results.
Analysis and recommendations, I might add, that are honed with the experience of a quarter of a century of professional expertise.
Surveys will provide you with the feedback from your clients and prospects that will enable you to build a powerful foundation for your marketing campaign/s. Cost, $1475. Timing, about 2 weeks.
EXTERNAL SEO. SEO is an Internet-era acronym that has become a niche industry in itself. SEO stands for search engine optimization and, in simple terms, means managing the text on one’s website in such a way so that the search engines can and do find it.
External SEO is a unique new service that drives your site up the search engine rankings by using sophisticated Internet tools. This is a service that an associate of mine provides and it works wonderfully. I have used it personally and with clients. It’s a very effective. Cost: This service is $1435 but is offered to my clients for $1299. This covers 4 months of optimizing designed to jack your brand up the search engine rankings. As competition on the Internet is fierce, after 4 months, you have the option for an ongoing maintenance contract for $230 per month. Your call.
VIDEOS. If a picture is worth a thousand words, a video is worth…countless thousands.
Videos can tell your story driving your message into the minds of your customers in ways nothing else can. Videos can be posted on your website, on YouTube, and / or sent as video clips to your customers or prospects via email. I work with a professional video producer. COST $1,000.
Another service is to take the video and popularize the Hell out of it. With this service, the video is posted on YouTube and then traffic is driven to it in great volume. Minimum guarantee of 4,500 views of your video in 90 days. Cost $295 for three months of video popularization (prices breaks for more than one video).
YouTube video is a great way to get the word out on your product or service. YouTube is the 2nd largest search engine on the internet right behind Google, YouTube’s owner. You can put a link to a YouTube video in your email signature, on Facebook, in promo pieces at practically no cost.
SOCIAL MEDIA. If you don’t have a social media presence, you should. It is where the world of marketing and PR live today. We can arrange for you to get set up on Facebook, Twitter, LinkedIn, YouTube and others. Not only will you have a presence on those sites, but we will arrange to have a social media press kit built for you like the one below, which is not only a mini website about your business in the guise of a business card, it can also contain a video. This entire package is available for $399.
We also have access to seriously expanded social media services if you are in need of a great deal more kick on the Internet.
SOCIAL MEDIA MANAGEMENT. If you want someone to manage your social media sites (whether we have had them built for you or you have put it up yourself), we can arrange for that service as well, with pricing dependent on how aggressive you want be on your campaigns.
So, that’s the menu. The dessert comes after we’ve done the work and you have increased your sales.
If we can be of service to you in any of these areas, please let me know via any of the contact channels noted below.
And if there is any other service in the area of surveys or marketing or social media that you are in need of, but don’t see above, let me know. We may be able to provide them for you or, if not, refer you to someone who can.
President & CEO
On Target Research