Google owns YouTube. Google places high value on YouTube videos.
Doing two 60 – 90 second videos, then uploading them to YouTube can be done inexpensively. A PowerPoint slide show plus voiceover, video touring around your facilities with voiceover, or a simple “talking head” these are not costly or difficult.
(3) Business name, website and contact info in the video,
(4) Keep your video short, 60 – 90 seconds,
(5) Post your videos to Facebook and other social networking sites using the YouTube URL or the YouTube embedding code (do not upload the video newly elsewhere),
(7) Boost your video “in-house” by favoriting and liking the video.
Once you’ve got a video, if you like some things about it and you don’t like other aspects, I recommend that you upload it to YouTube now. Waiting for a perfect video invites procrastination. Just resolve to make your next video better.