Tag Archives: website content

Improving Website Content Quality

Improving Website Content Quality

Lets define website content as what the Googlebot reads.

Using the above definition, website content is not:
* images
* Adobe Flash
* JavaScript

By the same definition, these are website content:
* TITLE and DESCRIPTION meta-tags
* webpage visible text
* image titles, captions and ALT text (Googlebot does not see images)

Worst Practices for website content:
* cut & paste from another website
* put text in images
* use Frames
* doorway pages
* spinning content
* poor language, spelling and/or grammar

Best practices for website content:
* give value (“how to”)
* use keyword phrases appropriately and naturally
* keyword density does not exceed 2-5%
* TITLE and DESCRIPTION match up with content

As long as the webpage text is original and on-topic, more is better.

Provide descriptive information about yourself (bio) and your business (history, timeline). What makes your business special and unique? What benefits might reasonably be expected for a client? What is the difference between your business and other similar companies?

You can use the inverted pyramid aproach or not. The inverted pyramid is a traditional Journalism 101 news reporting style where you communicate the most important and relevant information at the beginning then information of lessening importance as the story goes on. The inverted pyramid is designed to hook your reader, there is no SEO advantage.

My advice is to embrace Google’s stated objective of providing fresh relevant content to searchers – you want to create value on your website for search engine users.

Here’s how to improve website quality:
* Unless you’re Coca Cola and you will not reveal the secret formula even under torture, go ahead and put all of your useful information on your website. Make “how to” videos.
* Use your keyword phrases in headlines, TITLE and DESCRIPTION neta-tags, ALT text titles and captions for images, and your webpage visible text.
* Compare your website with higher ranking competitors. What are they doing that you’re not or better than you do?
* Track everything, analyze everything, survey everyone – gather data with Google Analytics and asking your customers what they need and want. (I recommend taking a break from Google Analytics and all tracking except Customer feedback on a regular basis.)
* Use Google’s keyword tool to determine what the important searches are for your business

Take care, be well, have fun,

Tom Jacoby
[email protected]

phone 1-917-338-9586
Monday – Friday 9 AM – 5 PM Eastern Standard Time
voicemail on evenings, weekends and holidays
fax 1-917-210-0142

mailing address:
Emanation, Inc – NumberOneOnTheList.com
Box 3521
New Hyde Park, NY 11040

http://NumberOneOnTheList.com
http://beNOOTL.com
http://NOOTL.net
Add NumberOneOnTheList.com to your circles on Google+
What’s not to like? NumberOneOnTheList.com on Facebook
http://www.youtube.com/user/NumberOneOnTheList

Exploding Head – Viral YouTube Videos for Business Promotion and Marketing using YouTube SEO

http://numberoneonthelist.com/service/youtube-videos
 

youtube-video-onesec

YouTube Video Optimization and Popularization

Member of the New Hyde Park Chamber Of Commerce, the Floral Park Chamber of Commerce, and WISE.

WISE

SEO 2012 Tom’s Tips 4 YouTube Videos

SEO 2012 Tom’s Tips 4 YouTube Videos

SEO 2012 Writing Website Content using Keyword Phrases for People not the Googlebot

SEO 2012 Link Building SEO for Website Popularity Valid Search Engine Optimization Technique

SEO 2012 Your Domain Name is SEO get a Keyword URL and Newsblog Content on 2nd URL

SEO 2012 SEO Strategy and Social Media in Your Internet Promotion and Marketing Plan

Take care, be well, have fun,

Tom Jacoby
[email protected]

phone 1-917-338-9586
Monday – Friday 9 AM – 5 PM Eastern Standard Time
voicemail on evenings, weekends and holidays
fax 1-917-210-0142

mailing address:
Emanation, Inc – NumberOneOnTheList.com
Box 3521
New Hyde Park, NY 11040

http://NOOTL.net
http://NumberOneOnTheList.com
Add NumberOneOnTheList.com to your circles on Google+
What’s not to like? NumberOneOnTheList.com on Facebook
http://www.youtube.com/user/NumberOneOnTheList

Member of the New Hyde Park Chamber Of Commerce, the Floral Park Chamber of Commerce, and WISE.