Tag Archives: search engine ranking

Five Dollars Down And Seventy Five Cents A Week by Bruce Wiseman, Special Guest Blogger

It is a great pleasure to present Special Guest Blogger Bruce Wiseman, bruce@ontargetresearch.com author and Master Marketer. Visit Bruce’s company website at http://www.ontargetresearch.com for more information on the benefits available for your company with correct use of the technology of Marketing and Positioning.

$5 Down And $.75 A Week by Bruce Wiseman

When my father was a young man, he stowed away on a tramp steamer to Hawaii.

He was a tough little guy who had boxed in his youth and had the nose to prove it. But he also had the gift of the pitch. And once in the land of many Alohas, he traveled door-to-door selling the hot, new vacuum-tube Philco radios to the islanders. It was the beginning of broadcasting’s Golden Age, and he did well.

When he returned stateside he opened an appliance store in Berkeley and the rest, as they say….

Well…perhaps not quite history, but the store in Berkeley was the first of what became an extremely successful chain of home furnishing stores throughout the San Francisco East Bay Area in the 40s, 50s,and 60s.

The key to his success was advertising – lots of it.

No pay-per-click budgets to monitor, no social media to maintain, no websites to optimize. “Traffic” was driven into the store by traditional media where you could engage the prospects in conversation and sell them.

In the early days, he used print exclusively; later, he added radio and a bit of television.

He was a master at negotiating great pricing from the manufacturers, which he passed along to his customers, but if there was a single key to his success, it was heavy promotion.

He was the Cal Worthington of the Bay Area Home Furnishing world. It may not have been the most sophisticated position, but it worked.

My dad and the WISEMAN’S brand are long gone. So imagine my surprise when my youngest daughter, in a self-motivated journey into our family’s genealogy, stumbled across her grandfather’s earliest ads promoting the opening of his first store, and sent them to me.

Here is an historically interesting look at one of the San Francisco Bay Area’s more successful merchandisers (he was Northern California’s most successful Frigidiare dealer in the mid twentieth century.)

The ads themselves aren’t particularly unique, but note the financing terms! Even in 1940, $.75 a week had to attract interest. Selling “terms” was another of his successful actions.

But put a bib on before scrolling much further so you when you drool at the prices, it doesn’t get on your shirt or blouse.

There is more about one of the most successful new marketing actions below the pictures, but take a scroll through the advertising of 70 years ago and then pick up the narrative below.

Some things have changed.

Yes, merchants still advertise in newspapers, but traditional advertising revenue has been falling like the President’s poll numbers. Ad revenue has fallen 48% since 2006. Some of the country’s most preeminent newspapers have gone under, while even the venerable New York Times recently announced staff reductions due to “a deteriorating advertising climate”.

Meanwhile, online advertising continues to soar because that is where the public shops today. E-commerce is projected to have reached $680 billion in 2011, an increase of 18.9% over 2010. No surprise then that Internet advertising amounted to $26.04 billion in 2010 making it the second largest advertising channel behind television at $28 billion, but surpassing newspapers at $22 billion.

If you’re in business, if you sell a product or service, you had better have a website.

But, of course, a website isn’t enough. You have to get the shoppers to your site. You can promote your website address, of course, and should. But consider the following information from www.slumdogmarketer.com:

97 % of American Internet users use the Internet to shop (NPD Group).

And, 63% of consumers turn to the Internet first for information about local companies.

But here is the critical fact: according to a study by Webvisible.com and Nielson Online, 82% use search engines to find what they are looking for (Google has 64% of the search engine traffic, Yahoo has 18% and Microsoft’s Bing has 12%).

Which raises the question: are your ad dollars properly allocated?

The Webvisible/Nielson study also found that the top sources for local information by shoppers were:

Search Engines = 82%
Yellow Pages = 57%
Local Newspapers = 53%
Internet Yellow Pages = 49%
Television = 49%
Direct Mail = 38%
White Pages = 32%

All of which has given rise to the creation of an entire new niche in the world of marketing. It’s called Search Engine Optimization(SEO). Likely you’ve heard of it. And likely you’ve been solicited by SEO companies from the four corners of the globe, promising high search engine placement.

The competition for SEO business is so intense that I even received an unsolicited call from an SEO company, in Mubai the other day.

These companies specialize in increasing the search engine rankingof your website.

Why?

The story is told in some detail by an inadvertent leak of a massive amount of keyword search data by AOL (AOL uses Google search). The leak involved 20 million key-words searched by 650,000 users over a period of three months. The leak was in 2006, but remains revealing.

If you want to know how important the ranking of your website is on a search engine page take a look:

If your are in the #1 position on the page you get 42.1% of the clicks.

#2 position, 11.9% of the clicks — 3.5x less than #1

#3 position, 8.5% of the clicks — 4.9x less than #1

#4 position, 6.1% of the clicks — 6.9x less than #1

#5 position, 4.9% of the clicks — 8.5x less than #1

#6 position, 4.1% of the clicks — 10.4x less than #1

#7 position, 3.4% of the clicks — 12.3x less than #1

#8 position, 3% of the clicks — 14x less than #1

#9 position, 2.85% of the clicks — 14.8x less than #1

(The leaked data is widely available on the Internet. This math courtesy of Netmark.com.)

So, simple basics:

1- To survive in today’s business world, you must have a website.

2- The website must be responsive to search engine queries about the product or service you sell.

3- The higher you are ranked on the search engine, the better your chance of attracting business. Too far into the bowels of the search engine, you are out of communication with your public.

As you can see, your search engine ranking is critical to your marketing.

Which in turn leads me to share a success with you that will blow you mind.

A friend of mine in New York named Tom Jacoby, does search engine optimization. But he has developed a unique methodology that drives your website up the search engine pages like a heat- seeking missile.

I know, this sounds like a commercial, but bear with me, this is startling.

He ties your product or service to a location:

Sandals, Honolulu

Pawn Shop, Las Vegas

Vegan Market, Berkeley

Tires, Daytona

Organic Dog Food, Santa Monica

Cosmetic Surgery, Beverly Hills

You get seven zip codes or cities and seven key words. So, for example, a beauty saloon in Burbank could have

Beauty Saloon Burbank

Hair Coloring Burbank

Hair and Make-Up Burbank

Pedicure Burbank

Hair Extentions Burbank

Highlights and Coloring Burbank

Hair Pieces and Wigs Burbank

Then, in addition, they would get these same seven key-words in six other jurisdictions, say, for example: Toluca Lake, Universal City, Sunland, Glendale, Hollywood, North Hollywood. Seven cities, seven key-words.

And boy does it work.

An On Target client, to whom we referred Tom earlier in the year, has had a handsome affluence running for months, attributable in part to this service.

But let me get personal. One might think that this would only work for a local business. Not so. I engaged the service for On Target Research some months ago. We aren’t local; our clients are all over the United States. So I picked 7 key cities and 7 key words and turned Tom loose.

One of the survey services that large corporate clients often seek is Customer Loyalty Surveys. This was one of the key words I used in seven major cities across the country.

The result?

If you put “Customer Loyalty Surveys Los Angeles” into Google, you will see that we are number one on the list. We are also number one for “Customer Loyalty Surveys New York”. Number two on the list for Chicago.

Did this help our sales? On Target has just had its best year in over a decade.

Tom’s SEO works, and is embarrassingly affordable.

His company is www.numberoneonthelist.com. You can reach him at tom@numberoneonthelist.com or 917-338-9586.

Tell him I sent you. He gives a discount and an added key word to my clients and friends.

I hope this helps you to have an outrageously prosperous 2012!

And let me know when you need to have surveys done.

Best,

Bruce Wiseman
President & CEO
On Target Research

bruce@ontargetresearch.com
www.ontargetresearch.com
818-397-1401

Press Release: NumberOneOnTheList.com Offers New Discounts On Link Building Search Engine Optimization Services And More For Veterans

Press Release: NumberOneOnTheList.com Offers New Discounts On Link Building Search Engine Optimization Services And More For Veterans

Nassau County Clerk Maureen O’Connell sponsors a salute to our Veterans, the Veterans Recognition Program. For 3 years NumberOneOnTheList.com is a proud participant, offering discounted link building external Search Engine Optimization starter packages (AKA off-page SEO) to build up search engine ranking. NumberOneOnTheList.com has expanded the discount to include additional SEO and SEM services such as Optimized Press Releasesand Autoblogs.

“Osama bin Laden has been taken out and many of our servicemen and women will be coming home and entering the workforce soon. I expect a significant percentage of our returning Veterans will be creating their own businesses and NumberOneOnTheList.com is pleased to back them up,” said Tom Jacoby, Vice President.

The County Clerk’s Office records Veteran Discharge (DD-214) papers free of charge in recognition of their service to America. Upon recording the original copy, the veteran will be eligible for discounts on NumberOneOnTheList.com services. NumberOneOnTheList.com does link building external Search Engine Optimization (AKA off-page SEO) to build up search engine ranking like this: the client’s keyword phrases plus the locations that the client has chosen to target are used to create many articles linking to the client’s website from the most popular, high authority websites on the internet, top rated web 2.0 sites. These links increase search engine ranking because the search engines use both the number of links to a site and the quality of the linking websites (“backlinks”) to determine what a website’s ranking should be. Each of these high traffic web 2.0 sites links out to an even larger number of the best bookmarking sites. The process repeats and each backlink to a client’s website is buffered by two layers of strong websites – the client gets the search engine ranking benefit as if the client had posted many links directly to his website.

“Being in an internet business since 1997 and specializing in Search Engine Optimization and Search Engine Marketing for years has been an education in using the proven, workable methods for internet marketing and advertising,” said Tom Jacoby. “If you over-use automation, you get too many rejects and if you do everything manually it takes too long to get anything done. The balance is the right level of automation to assist human productivity. NumberOneOnTheList.com can build up anyone’s search engine ranking. Guaranteed.”

Tom Jacoby
email: tom@numberoneonthelist.com
phone: 917-338-9586
Lori Jacoby
email: lori@numberoneonthelist.com
phone: 917-836-1016
9 AM – 5 PM Eastern Daylight Mon – Fri
voicemail on weekends and holidays

http://www.NumberOneOnTheList.com
http://NOOTL.net
Emanation, Inc – NumberOneOnTheList.com on Facebook

“88% of persons using a search engine do not go past page one of search results so that’s the objective for NumberOneOnTheList.com‘s link building external search engine optimization services,” said Tom Jacoby. “The American military put their lives on the line for our country so the very least we can do is put our knowledge and experience to work to help them in business.”

NumberOneOnTheList.com services benefit all types of business:

“After the first month on the program, our website traffic had increased 50% from the previous month.” – Elaad Israeli, Precision Lock & Safe

“Since we have started working with Tom at NumberOneOnTheList.com, the traffic to our web site www.juicedeals.com has increased markedly and Schare & Associates have gotten new customers.” – Keith Schare, Schare & Associates

NumberOneOnTheList.com got page one results beyond what we expected!” – Agnes Fairey, Leader Electric

“We are definitely number one in our market, thanks NumberOneOnTheList.com!” – David Munoz, Preferred Dental Care

“Since working with NumberOneOnTheList.com, a solid 60% of our web traffic comes from search engines.” – Alexander Kostakis, AC Pianocraft Inc.

“I didn’t think I would make it to the top, but Tom got to work and made it happen. If he can get me to the top on the list in Google, then he can get anyone to the TOP OF THE LIST.” – Kim Risley, Ask Insider Doctors

“After providing Tom with basic information about our business he went to work. Soon after, we began to notice a change in the volume of public calling, emailing and/or walking into our office to inquire about real estate. It started as a steady flow and has continued to grow during these first 6 months!” – Paula Shapiro, Silverwood Properties, Inc.

Emanation, Inc – NumberOneOnTheList.com is a member of the New Hyde Park Chamber Of Commerce, Better Business Bureau, WISE.

The King of Backlinks, Tom Jacoby, aka “Mr External SEO and SEM”

PRESS RELEASE: PROFESSIONAL WRITING OPTIMIZATION AND DISTRIBUTION FOR BEST PR AND SEO

PRESS RELEASE: PROFESSIONAL WRITING OPTIMIZATION AND DISTRIBUTION FOR BEST PR AND SEO

Increase your brand awareness and get listed in the top News search engines. An optimized press release is effective marketing for your business to get traffic from your target audience and higher rankings on your selected keywords. Optimize your release and see results! Your press release can be written to develop editor interest and distributed expertly for maximum exposure. NumberOneOnTheList.com uses PR professionals to be your press release writing and distribution solution.

NumberOneOnTheList.com Press Release Services:

PROFESSIONAL PRESS RELEASE WRITING

You provide the following info for full pro SEO and PR treatment:
* Business contact info
* What is the business, website, product or service to be announced?
* Who do you want to reach?
* Why do you want to reach them?
* Your keyword phrases.
* Specific webpage URL for best results
* Key people who can be quoted in your press release.
* Testimonials from customers, permission given to provide name and city.
* Name the person to contact (name, position, phone number) for further product details and Press relations.

400 word (minimum) article at a very affordable price.

STANDARD NumberOneOnTheList.com PRO PRESS RELEASE SERVICE

Press release publishing and distribution can be used to increase your business’ visibility and to improve overall search engine ranking. Press releases are keyword optimized. A press release is suited for increasing traffic, improving SEO and raising your authority. Any occurrence can be an occasion for a press release: announcing a product or service or website – an update – a launch – a new feature – improvements – almost anything.

Your optimized release gets results because it’s written and distributed by public relations professionals who know how to get it right. Make NumberOneOnTheList.com your press agent, the professional press release writing and distribution solution.

*You have two hyperlinks and an image included in the press release content.
*Your optimized press release is published to Google news.
*Your professional press release is sent to social media services.

Enjoy NumberOneOnTheList.com‘s deeply discounted press release price.

PREMIUM NumberOneOnTheList.com PRESS RELEASE, MASSIVE SYNDICATION FOR MAXIMUM SEO RESULT

Complete pro press release publishing and distribution with mass syndication for best SEO on a full service one week campaign. Press release distribution taken to a new level at hundreds of websites.

Your press release is carried by a multitude of media sites and the URLs of those media sites are posted to many additional websites which creates numerous backlinks to the pages where your press release appears. These pages rise in search engine ranking because of all of the backlinks and this cumulative linking boosts your website’s search engine ranking.

What Mass Press Release Publishing & Distribution Does For Your Business:
* improve your overall search engine presence and ranking
* the distribution of your optimized press release is more than 150 different online news centers including Google News
* your pro press release is published to 500 – 3000 or more different websites
* because your press release is keyword optimized, you get full SEO benefit

The cost of the entire campaign is surprisingly low and includes everything.

NumberOneOnTheList.com‘s syndication service gets quick indexing, builds backlinks from popular web services and gets more traffic to your business. The methods described here have consistently performed well for various companies and for niche sites, including affiliate marketing.

The press release will be published and distributed to top press release distribution centers including Google News (the total number will vary from 120 – 150 depending on the category and topic of the press release). With this mass distribution NumberOneOnTheList.com guarantees you a minimum of 500 – 800 or more pages indexed on Google. You can search for the title with quotes (“title of your press release”) and see the specific links, the exact websites where Google has indexed pages containing your press release. Doing press releases for websites NumberOneOnTheList.com‘s methods brought nearly 3000 pages on occassion. The total differs from niche to niche and from website to website.

By using NumberOneOnTheList.com press release services you can see your results very clearly, watch the accumulating results right on Google. See search results for your press release’s title increase as the number of pages published and indexed on Google grows and grows.

You provide the following info:
(1) Title (5 to 12 words) optional
(2) Web Site URL
(3) Author
(4) Summary ( 20 to 40 words) optional
(5) Body ( 300 to 400 words)
(6) Category(s)
(7) Company Name
(8) Full Contact Details (Street Address, Phone Number, Fax, Email, URL, etc.)
(9) Keywords

An optimized professional press release is an effective marketing tool. Your press release will generate significant traffic to your business, interest from editors and higher overall search engine rankings for your keyword phrases. Raise awareness of your brand. See your press release listed in the top News search engines.

You don’t want your press release sent to “subscribers” (which creates no SEO benefit). When a press release is emailed to subscribers, how do you know the press release has been read? How do you know when, where or if that press release is published? Perhaps you’ll get a report at the end saying your press release was sent to 1000s of members and here are 5 – 6 or 10 – 20 or even 50 URLs for you to find your published pages.

NumberOneOnTheList.com professional optimized press release services produce results that you can see for yourself with hundreds of published pages clearly visible for you to see on Google. Guaranteed.

Get more than you expect from NumberOneOnTheList.com‘s proven online strategies.

Take care, be well, have fun,

Tom Jacoby
Email tom@NumberOneOnTheList.com
Customer Service External SEO and SEM
Emanation, Inc – NumberOneOnTheList.com
Box 3521
New Hyde Park, NY 11040
phone 1-917-338-9586 Mon – Fri 9 AM – 5 PM
fax 1-917-210-0142
http://www.NumberOneOnTheList.com
http://www.EmanationInc.com
http://www.ExternalSEOandSEM.com

Member of the New Hyde Park Chamber Of Commerce, BNI, Better Business Bureau, WISE.

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