Tag Archives: service

SEO Tip: Content Is King

 

SEO Tip: Content Is King

On the internet, the rule is CONTENT IS KING.

Never less, always more. Don’t revise when you can expand. Do, don’t re-do, unless you feel that you absolutely must and if you have to re-do then add more than before.

That’s all very passionate but what does it look like in practical terms?

I’ll tell you:

That blog you’re not posting to? Going forward, load it with pictures. Every picture has a TITLE, an ALT tag (HTML for ALTernative text) a CAPTION and those TITLES, ALT tags and CAPTIONS include your keyword phrases appropriately and naturally.

Communicate your product or service visually. Show what you do. You can use before and after pictures, pictures of your staff, pictures of your products, pictures of happy customers and any other pictures you like that show off your work.

If a client is delighted with the your product or service, ask if it’s OK if you shoot a video of their testimonial for your YouTube channel. Clients are usually flattered that you asked and say yes. It’s OK if the video is not pro shot – actually, by survey a testimonial video has more credibility if it’s not pro shot.

While you’re talking to that happy Customer (which is fun because they love you) you can ask “Do you know anyone who might benefit from our services?”

Put the testimonial video on YouTube and I can optimize and popularize your video. Putting a link to a YouTube video on your blog will display your video in your blog and by including video it’s not just picture – picture – picture – picture etc.

When I say “you” above, I don’t literally mean you. Delegate as you see fit (sales people, marketing people, what have you).

You don’t need to take down old content, you can start using your existing blog for pictures and video without any announcement to do so.

Get a Mobile-Friendly Aggregator Newsblog accumulating relevant content for you which you curate by making comments and posting your own news. A Newsblog is part of your SEO strategy. Again, when I say “you”, I don’t literally mean you.

Whether you do some or all of the above, consider that CONTENT IS KING and think about what text, images and video you’d like to make available to the public.

Take care, be well, have fun,

Tom Jacoby
tom@numberoneonthelist.com

phone 1-917-338-9586
Monday – Friday 9 AM – 5 PM Eastern Standard Time
voicemail on evenings, weekends and holidays
fax 1-917-210-0142

mailing address:
Emanation, Inc – NumberOneOnTheList.com
Box 3521
New Hyde Park, NY 11040

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Exploding Head – Viral YouTube Videos for Business Promotion and Marketing using YouTube SEO

http://numberoneonthelist.com/service/youtube-videos
 

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YouTube Video Optimization and Popularization

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Why Not Just Stick To Referrals For My Business?

Why Not Just Stick To Referrals For My Business?

Referrals (word of mouth) is the most hassle-free inexpensive form of advertising. Always has been and likely always will be.

So why bother to promote if you get referrals for most of your business?

It’s the chicken and the egg conundrum. Which comes first? You have to maintain enough traffic coming into your business to achieve the desired level of quality (by having proper staff and materials) to keep expanding. Otherwise the referrals dry up. The idea is to keep clients or customers coming in from every possible source, not just one source.

In the 21st century what do most of your “referrals” do when making the decision to see you or use your service or business? Answer: They Google your service and compare! I am willing to bet that if you asked every customer or client you have if they searched your product or service on the internet before arriving to you over 60% will say yes, whether they had you as a referral or not.

If 85% of your customers come from referrals and 15% come from other sources of advertising how does that compare with your profit margin? If your profit margin is within the 10% to 20% range (a usual amount for small to mid-range business) then the customers you get from advertising could represent a portion of that amount which puts you above the level of make-break.

It is all about return on investment. Sometimes the return on investment is not as apparent as we would like it to be. A simple question to your customers of “how did you hear about us” does not necessarily tell the whole story. An additional question “did you search our service on the internet (not just our website)” will give you more information.

There are many ways to determine if your investment in advertising is yielding you the return you want. With internet marketing you can use programs to track the amount of traffic you get from various keyword searches. There is not a foolproof method. In advertising your key is exposure. How much is the word out about your service (the more the better)?

Do all that you can to increase the referrals coming in. They are the best source of new business. Flank it with internet marketing and maintaining an excellent quality of service or product and you will be at the top of the heap, truly NUMBER ONE ON THE LIST.

Cheers,

Lori Jacoby
lori@numberoneonthelist.com

phone 1-917-338-9586
Monday – Friday 9 AM – 5 PM Eastern Standard Time
voicemail on evenings, weekends and holidays
fax 1-917-210-0142

mailing address:
Emanation, Inc – NumberOneOnTheList.com
Box 3521
New Hyde Park, NY 11040

http://NOOTL.net
http://NumberOneOnTheList.com
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My Favorite Web Designs Website Discount Packages with NumberOneOnTheList.com Search Engine Optimization and Marketing


My Favorite Web Designs Website Discount Packages with NumberOneOnTheList.com Search Engine Optimization and Marketing

NumberOneOnTheList.com has partnered with My Favorite Web Designs to offer you discounted service packages when you obtain your website from My Favorite Web Designs and search engine optimization and marketing services from NumberOneOnTheList.com – it’s a winning combination for a high profile professional presence on the internet at a very affordable price.

Josh’s http://www.MyFavoriteWebDesigns.com website showcases recent unique and original website designs. Website programming, designing and developing is all done by Josh at My Favorite Web Designs. Website work is done in-house and held to Josh’s superior quality standards.

In addition to the pride in accomplishment that comes from a job well done, what is the reason for these superior quality standards? My Favorite Web Designs websites display correctly in all major browsers, and use validated technically correct code. My Favorite Web Designs websites use content management systems, so any qualified webmaster can work on them. My Favorite Web Designs websites are portable, which means that Josh will give you a zip file back up – you own your website forever.

My Favorite Web Designs websites are optimized for search, with the SEO designed in from the beginning. This keeps your expenses down when it’s time to put your new website in front of your targeted public and gets you high search engine results placement faster.

My Favorite Web Designs
1006. N 92nd Circle,
Mesa, Arizona 85207
Email: Josh@MyFavoriteWebDesigns.com
Phone: 480-335-1330
http://www.MyFavoriteWebDesigns.com

A suggested approach to creating a prominent business website:

– Do a Google search for your product or service. Find a few websites you like and discuss them, decide on the features you like the best.

– Continue or revise your own brand, your identity, who your business is, what your business does and what your Customers get from you.

– What are the keywords and phrases your potential customers use to describe your business? how do Customers find your business? Questions for your Customers might be “How did you hear about us?” or “How did you find our product or service?”

– Where are your Customers? Your accounting records can show you where the majority of your customers are. You can draw a circle on the map with your location in the center. You can target that new office park or development.

You’ve gotten some good information on

(1) ideas for your website
(2) your business identity or brand
(3) your keyword phrases
(4) the locations you want to service

And you’re ready to claim your territory on the internet.

Phonebooks are 20th Century paperweights. Everybody looks for everything on the internet. Put your business where Customers are looking. Get it all done at a deep discount. The bottom line question is “How many new customers, that you would not gotten otherwise, will it take for the return on investment to work for you?”

Take care, be well, have fun,

Tom Jacoby
Email tom@NumberOneOnTheList.com
Customer Service External SEO and SEM
Emanation, Inc – NumberOneOnTheList.com
Box 3521
New Hyde Park, NY 11040
phone 1-917-338-9586 Mon – Fri 9 AM – 5 PM
fax 1-917-210-0142
http://www.NumberOneOnTheList.com
http://www.EmanationInc.com
http://www.ExternalSEOandSEM.com

Member of the New Hyde Park Chamber Of Commerce, Better Business Bureau, WISE.

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