Tag Archives: authority

Become an Opinion Leader In Marketing or Promotion or Advertising (Your Topic)

Become an Opinion Leader In Marketing or Promotion or Advertising (Your Topic)

My suggestion is that you sign on to your LinkedIn account
(150,000,000+ members on LinkedIn)

The LinkedIn menu strip goes
Home Profile Contacts Groups Jobs (etc)

Select Groups

Go to Groups Directory on the pull-down menu

On the left you’ll see Search Groups with 3 option boxes under it
1st option box = Marketing or Promotion or Advertising (your topic)
2nd option box = Select Professional Group
3rd option box = Select English

Hit the Search button.

You’ll get results, groups that have to do with your topic, and are composed of English-speaking Professionals. Scroll down, look for groups that sound interesting and have a lot of members. The name of the group is a link, you can click for more info on the group.

If you find one that sounds like a good fit for you, join and read some of the posts.

If you don’t find one that fits, you can pick the best of the lot and there’s a link on the right: Similar groups Click that for a new search for similar groups.

Repeat the above process until you find something good – on topic, lots of English-speaking Professionals are members, posting your article is appropriate given the group’s content and guidelines.

Post there. Make sure all your contact info is in your signature for every post (see my signature on this post).

Don’t post the same article to multiple groups but, since these are a new audience, feel free to re-cycle past emails and other writings.

You’ll get emails advising you of comments on your posts.

Respond to comments but not to spam.

Spam can look like flattery but if you examine the comment, there is no evidence that this person (or bot) actually read and understood your post. Anything along the lines of “Your writing is so sublime and exceedingly valuable that I will check daily for more” is auto-suck-up spam. LinkedIn does pretty well in policing spam.

Ultimately, once you’re rolling as a group member on LinkedIn, you’ll want to start your own group, thus further establishing yourself as an Opinion Leader, the authority people listen to, in your chosen field.

Participating in forums, such as LinkedIn Groups, should be less than than a couple of hours per week. LinkedIn is growing rapidly and LinkedIn is all about working people, entrepreneurs and job seekers, not 13 year old girls reporting on what Melissa said to Buffy about Caitlin.


Like “Pinky and the Brain”, pretty much all of my internet advice is directed at total world domination.

Take care, be well, have fun,

Tom Jacoby
[email protected]

phone 1-917-338-9586
Monday – Friday 9 AM – 5 PM Eastern Standard Time
voicemail on evenings, weekends and holidays
fax 1-917-210-0142

mailing address:
Emanation, Inc – NumberOneOnTheList.com
Box 3521
New Hyde Park, NY 11040

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Links to Other Websites?

Links to Other Websites?

There are website administrators who feel like they’re shooting themselves in the foot by including outbound links to other websites. One false idea is that having outbound links will hurt a website’s Google ranking by canceling out your inbound links.

Another concern is why take the time and effort and spend money popularizing your company’s website and then say, in effect, “Here’s your hat, there’s the door” by providing links to other websites?

Linking out doesn’t do anything negative at all so long as you link to (1) pages with relevant content, (2) pages with the same or higher PageRank than yours, (3) .edu and .gov websites as school and the government are viewed as relevant to everything. Linking out doesn’t drain authority from your site.

The truth is that you should be linking out to sites that are pertinent to your page’s content. Outbound links to quality sites with relevant content to your website is usually positive for your site’s Google ranking. At worst, the outlink has no effect.

Outbound links that will hurt your Google ranking are links to “Link Farms.” A Link Farm is typically a group of web sites that all hyperlink to every other site in the group through automated programs. Link Farming is a form of spam that targets the index of search engines (aka spamdexing).

Websites exchanging links with other relevant websites are not considered spamdexing. The practice of linking to other relevant information is useful to visitors to your website and is important in making your website a valuable resource.

Don’t create a links page of outbound links on your website because the relevancy of the diverse links in not always apparent to a search engine. It is better to include the outbound link at the point where it comes up in your content – for example, if you say you are a member of the Chamber Of Commerce then you can link to the Chamber Of Commerce right there.

Links between relevant sites with good Google ranking are mutually beneficial. There is no cause for concern that outbound links might harm your site’s reputation. Part of marketing your website is to become an Opinion Leader providing high quality content relevant to your line of work. Including links to other experts in your field is logical and helpful.

Take care, be well, have fun,

Tom Jacoby
[email protected]
Customer Service External SEO and SEM
Emanation, Inc – NumberOneOnTheList.com
Box 3521
New Hyde Park, NY 11040
phone 1-917-338-9586 Mon – Fri 9 AM – 5 PM
fax 1-917-210-0142

Member of the New Hyde Park Chamber Of Commerce, BNI, Better Business Bureau, WISE.

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