Tag Archives: website

Five Dollars Down And Seventy Five Cents A Week by Bruce Wiseman, Special Guest Blogger

It is a great pleasure to present Special Guest Blogger Bruce Wiseman, bruce@ontargetresearch.com author and Master Marketer. Visit Bruce’s company website at http://www.ontargetresearch.com for more information on the benefits available for your company with correct use of the technology of Marketing and Positioning.

$5 Down And $.75 A Week by Bruce Wiseman

When my father was a young man, he stowed away on a tramp steamer to Hawaii.

He was a tough little guy who had boxed in his youth and had the nose to prove it. But he also had the gift of the pitch. And once in the land of many Alohas, he traveled door-to-door selling the hot, new vacuum-tube Philco radios to the islanders. It was the beginning of broadcasting’s Golden Age, and he did well.

When he returned stateside he opened an appliance store in Berkeley and the rest, as they say….

Well…perhaps not quite history, but the store in Berkeley was the first of what became an extremely successful chain of home furnishing stores throughout the San Francisco East Bay Area in the 40s, 50s,and 60s.

The key to his success was advertising – lots of it.

No pay-per-click budgets to monitor, no social media to maintain, no websites to optimize. “Traffic” was driven into the store by traditional media where you could engage the prospects in conversation and sell them.

In the early days, he used print exclusively; later, he added radio and a bit of television.

He was a master at negotiating great pricing from the manufacturers, which he passed along to his customers, but if there was a single key to his success, it was heavy promotion.

He was the Cal Worthington of the Bay Area Home Furnishing world. It may not have been the most sophisticated position, but it worked.

My dad and the WISEMAN’S brand are long gone. So imagine my surprise when my youngest daughter, in a self-motivated journey into our family’s genealogy, stumbled across her grandfather’s earliest ads promoting the opening of his first store, and sent them to me.

Here is an historically interesting look at one of the San Francisco Bay Area’s more successful merchandisers (he was Northern California’s most successful Frigidiare dealer in the mid twentieth century.)

The ads themselves aren’t particularly unique, but note the financing terms! Even in 1940, $.75 a week had to attract interest. Selling “terms” was another of his successful actions.

But put a bib on before scrolling much further so you when you drool at the prices, it doesn’t get on your shirt or blouse.

There is more about one of the most successful new marketing actions below the pictures, but take a scroll through the advertising of 70 years ago and then pick up the narrative below.

Some things have changed.

Yes, merchants still advertise in newspapers, but traditional advertising revenue has been falling like the President’s poll numbers. Ad revenue has fallen 48% since 2006. Some of the country’s most preeminent newspapers have gone under, while even the venerable New York Times recently announced staff reductions due to “a deteriorating advertising climate”.

Meanwhile, online advertising continues to soar because that is where the public shops today. E-commerce is projected to have reached $680 billion in 2011, an increase of 18.9% over 2010. No surprise then that Internet advertising amounted to $26.04 billion in 2010 making it the second largest advertising channel behind television at $28 billion, but surpassing newspapers at $22 billion.

If you’re in business, if you sell a product or service, you had better have a website.

But, of course, a website isn’t enough. You have to get the shoppers to your site. You can promote your website address, of course, and should. But consider the following information from www.slumdogmarketer.com:

97 % of American Internet users use the Internet to shop (NPD Group).

And, 63% of consumers turn to the Internet first for information about local companies.

But here is the critical fact: according to a study by Webvisible.com and Nielson Online, 82% use search engines to find what they are looking for (Google has 64% of the search engine traffic, Yahoo has 18% and Microsoft’s Bing has 12%).

Which raises the question: are your ad dollars properly allocated?

The Webvisible/Nielson study also found that the top sources for local information by shoppers were:

Search Engines = 82%
Yellow Pages = 57%
Local Newspapers = 53%
Internet Yellow Pages = 49%
Television = 49%
Direct Mail = 38%
White Pages = 32%

All of which has given rise to the creation of an entire new niche in the world of marketing. It’s called Search Engine Optimization(SEO). Likely you’ve heard of it. And likely you’ve been solicited by SEO companies from the four corners of the globe, promising high search engine placement.

The competition for SEO business is so intense that I even received an unsolicited call from an SEO company, in Mubai the other day.

These companies specialize in increasing the search engine rankingof your website.

Why?

The story is told in some detail by an inadvertent leak of a massive amount of keyword search data by AOL (AOL uses Google search). The leak involved 20 million key-words searched by 650,000 users over a period of three months. The leak was in 2006, but remains revealing.

If you want to know how important the ranking of your website is on a search engine page take a look:

If your are in the #1 position on the page you get 42.1% of the clicks.

#2 position, 11.9% of the clicks — 3.5x less than #1

#3 position, 8.5% of the clicks — 4.9x less than #1

#4 position, 6.1% of the clicks — 6.9x less than #1

#5 position, 4.9% of the clicks — 8.5x less than #1

#6 position, 4.1% of the clicks — 10.4x less than #1

#7 position, 3.4% of the clicks — 12.3x less than #1

#8 position, 3% of the clicks — 14x less than #1

#9 position, 2.85% of the clicks — 14.8x less than #1

(The leaked data is widely available on the Internet. This math courtesy of Netmark.com.)

So, simple basics:

1- To survive in today’s business world, you must have a website.

2- The website must be responsive to search engine queries about the product or service you sell.

3- The higher you are ranked on the search engine, the better your chance of attracting business. Too far into the bowels of the search engine, you are out of communication with your public.

As you can see, your search engine ranking is critical to your marketing.

Which in turn leads me to share a success with you that will blow you mind.

A friend of mine in New York named Tom Jacoby, does search engine optimization. But he has developed a unique methodology that drives your website up the search engine pages like a heat- seeking missile.

I know, this sounds like a commercial, but bear with me, this is startling.

He ties your product or service to a location:

Sandals, Honolulu

Pawn Shop, Las Vegas

Vegan Market, Berkeley

Tires, Daytona

Organic Dog Food, Santa Monica

Cosmetic Surgery, Beverly Hills

You get seven zip codes or cities and seven key words. So, for example, a beauty saloon in Burbank could have

Beauty Saloon Burbank

Hair Coloring Burbank

Hair and Make-Up Burbank

Pedicure Burbank

Hair Extentions Burbank

Highlights and Coloring Burbank

Hair Pieces and Wigs Burbank

Then, in addition, they would get these same seven key-words in six other jurisdictions, say, for example: Toluca Lake, Universal City, Sunland, Glendale, Hollywood, North Hollywood. Seven cities, seven key-words.

And boy does it work.

An On Target client, to whom we referred Tom earlier in the year, has had a handsome affluence running for months, attributable in part to this service.

But let me get personal. One might think that this would only work for a local business. Not so. I engaged the service for On Target Research some months ago. We aren’t local; our clients are all over the United States. So I picked 7 key cities and 7 key words and turned Tom loose.

One of the survey services that large corporate clients often seek is Customer Loyalty Surveys. This was one of the key words I used in seven major cities across the country.

The result?

If you put “Customer Loyalty Surveys Los Angeles” into Google, you will see that we are number one on the list. We are also number one for “Customer Loyalty Surveys New York”. Number two on the list for Chicago.

Did this help our sales? On Target has just had its best year in over a decade.

Tom’s SEO works, and is embarrassingly affordable.

His company is www.numberoneonthelist.com. You can reach him at tom@numberoneonthelist.com or 917-338-9586.

Tell him I sent you. He gives a discount and an added key word to my clients and friends.

I hope this helps you to have an outrageously prosperous 2012!

And let me know when you need to have surveys done.

Best,

Bruce Wiseman
President & CEO
On Target Research

bruce@ontargetresearch.com
www.ontargetresearch.com
818-397-1401

Referrals Versus SEO and SEM

Referrals Versus SEO and SEM

Personal relationships resulting in referrals are the best source of new business, no doubt.

The problem with getting referrals is that your sources (personal relationships) do not consistently send a sufficient quantity of referrals to you.

Your internet presence does not usually drive sales directly unless you are selling commodities, like white XL 100% cotton tee shirts or the new Ironman DVD. You want to make contact with potential Customers, collect their email addresses and further contact info and inform and help these potential Customers. Ultimately, you build a relationship and then offer your products or services that they need and want.

How do you connect with potential customers, people who are interested in your services? Getting referrals is best. If you don’t have enough referrals, get your website on page one of relevant Google searches.

What might your target market be searching for? Porterhouse steak for two? Then you should be on page one of Google searches for “porterhouse steak for two” in your service area, for example “new hyde park ny porterhouse steak for two”. When you try that search are your competitors there?

Return On Investment is the practical way to measure the effectiveness of any marketing you do, right? How much new business, work you would not have gotten otherwise, would you have to bring in to make a SEO and SEM program worthwhile?

Any question, please ask.

Take care, be well, have fun,

Tom Jacoby
tom@numberoneonthelist.com

phone 1-917-338-9586
Monday – Friday 9 AM – 5 PM Eastern Standard Time
voicemail on evenings, weekends and holidays
fax 1-917-210-0142

mailing address:
Emanation, Inc – NumberOneOnTheList.com
Box 3521
New Hyde Park, NY 11040

http://NOOTL.net
http://NumberOneOnTheList.com
What’s not to like? NumberOneOnTheList.com on Facebook
NumberOneOnTheList.com on YouTube

Member of the New Hyde Park Chamber Of Commerce, the Floral Park Chamber of Commerce, and WISE.

 

I’ll Do a Business Website Home Page SEO and SEM Analysis for $5.00

I’ll do a business website home page SEO and SEM analysis for $5.00

In a website analysis, I look at your home page and the source HTML where possible for the following:

(1) Quality of title tag – is your home page titled “Home”?

((2) Opt-in subscriptions – do you collect identities?

(3) Your identity – do you promote your brand of products and/or services?

(4) Is your text optimized for your keyword phrases?

Present your business to Google as you wish to be seen.

Any question, please ask.

All the best of the holiday season to you and your family!

Happy Holidays to You from NumberOneOnTheList.com

Find all that you search for in 2012!

Take care, be well, have fun,

Tom Jacoby
tom@numberoneonthelist.com

phone 1-917-338-9586
Monday – Friday 9 AM – 5 PM Eastern Standard Time
voicemail on evenings, weekends and holidays
fax 1-917-210-0142

mailing address:
Emanation, Inc – NumberOneOnTheList.com
Box 3521
New Hyde Park, NY 11040

http://NOOTL.net
http://NumberOneOnTheList.com
What’s not to like? NumberOneOnTheList.com on Facebook
NumberOneOnTheList.com on YouTube

Member of the New Hyde Park Chamber Of Commerce, the Floral Park Chamber of Commerce, and WISE.

The King of Backlinks, Tom Jacoby, aka “Mr External SEO and SEM”

On-Page SEO With A Note On Link Building

On-Page SEO With A Note On Link Building

This blog post is slightly more technical than previous blog posts so don’t say I didn’t tell you. Your on-page SEO plan begins with your home page:

(1) Your page title should contain your most important keyword phrases and your target geographical locations, a home page titled “home” has no benefit

(2) The Googlebot will read your metatags so you should have keywords, description and whatever you like in the header.

(3) Use an identity collector above the fold – in the top half of your page trade PDFs of your special knowledge for names and email addresses. Collect identities.

(4) No Adobe Flash. Embed your YouTube video, use HTML and CSS, present JPEGs attractively, use keywords appropriately in ALT tags and captions. Flash and words in images can not be indexed.

(5) Use 72 DPI and make your JPEGS well under 500 MB to keep your page’s load time to a minimum.

(6) Use headlines, teaser text and a link to Do You Want To Know More, not paragraph after paragraph of text.

(7) Use your keywords appropriately and frequently – you want optimized text but not keyword stuffing.

Alright, you have this attractive website, it loads fast, your URL is either your brand or a keyword or both and you want link building external SEO to get Google page one ranking search results.

If your linked page is about apricots, your link building should be based on apricot keywords. If you build links based on watermelons and your linked page is about apricots your links will be shot down as irrelevant no matter how brilliant the anchor text is.

There’s your 7 tips for on-page SEO with a note on link building. Contact me, Tom at NumberOneOnTheList.com, for a free website analysis.

Take care, be well, have fun,

Tom Jacoby
tom@numberoneonthelist.com
phone 1-917-338-9586
Monday – Friday 9 AM – 5 PM Eastern Daylight Time
voicemail on evenings, weekends and holidays
fax 1-917-210-0142

mailing address:
Emanation, Inc – NumberOneOnTheList.com
Box 3521
New Hyde Park, NY 11040

http://NOOTL.net
http://www.NumberOneOnTheList.com
What’s not to like? NumberOneOnTheList.com on Facebook
http://www.ExternalSEOandSEM.com

Member of the New Hyde Park Chamber Of Commerce, Better Business Bureau, WISE.

Friend ExternalSEOandSEM on Facebook
Emanation, Inc presents ExternalSEOandSEM

The King of Backlinks, Tom Jacoby, aka “Mr External SEO and SEM”

Add Google +1 To Your Website

Next time you talk to your webmaster (even if you’re the webmaster), you could add Google +1 code to your website. Fortunately, this is not long and not complex.

Google now allows webmasters to place +1 buttons on their websites which enables visitors to “like” you.

This could prove to be significant in maximizing your traffic from Google search results.

Here is how to implement the +1 button on your website.

The code and process is very straightforward.

Place the code below in one of two places on your website theme or website:

1. Just above the closing tag; or
2. Just above the closing tag.

<script src=”https://apis.google.com/js/platform.js” async defer></script>
<g:plusone></g:plusone>

Next, place the following code where you want the +1 button to appear on your web pages:

<g:plusone size="tall"></g:plusone>

That’s all the code you have to add. Your website will now display the Google +1 button and the button will function.

The above steps will work on any web page or website regardless of its format or theme.

Any question, please ask.

Take care, be well, have fun,

Tom Jacoby
tom@numberoneonthelist.com
phone 1-917-338-9586
Mon – Fri 9 AM – 5 PM
Voicemail on evenings, weekends and holidays
fax 1-917-210-0142

mailing address:
Emanation, Inc – NumberOneOnTheList.com
Box 3521
New Hyde Park, NY 11040

http://NOOTL.net
http://www.NumberOneOnTheList.com
What’s not to like? NumberOneOnTheList.com on Facebook
http://www.ExternalSEOandSEM.com

Member of the New Hyde Park Chamber Of Commerce, Better Business Bureau, WISE.

Friend ExternalSEOandSEM on Facebook
Emanation, Inc presents ExternalSEOandSEM

The King of Backlinks, Tom Jacoby, aka “Mr External SEO and SEM”

Have You Considered An Autoblog Website?

Have You Considered An Autoblog Website?

In addition to NumberOneOnTheList.com’s external SEO services, there are other search solutions available to you, such as YouTube video popularization and autoblogs.

What is Autoblogging? It is the term for blogs which automatically generate content, as opposed to the work of manually writing individual posts which you don’t have the time to do. A properly set up autoblog can perpetuate itself endlessly. If you want to post news from your business then you can do that as well.

Autoblogging works similarly to picking up a copy of the Times and reading a story that came from Reuters or API. A autoblog pulls relevant content from RSS feeds and posts it to the autoblog. The added value is having the selected relevant content presented in one place for the reader (and for the search engines).

An autoblog which is frequently updated with quality content and is running on the top rated open source blogging platform – WordPress – is one of the most effective search engine marketing strategies in use today. Google and other search engines easily index WordPress blogs because of the way that WordPress blogs are constructed, in categories, with a timeline and frequently updated content. In search, “Content is King.” Google is all about content.

The largest problem most bloggers and Internet marketers face is keeping their blogs updated with quality content necessary to dominate Google and other search engines. The amount of time and work that most Internet marketers exert into developing their sites leaves them exhausted and wondering why they ever embarked on such an effort initially. Now what if you heard that NumberOneOnTheList.com could provide you with a premium blog that was constantly refreshed with quality content automatically?

NumberOneOnTheList.com can provide you with high quality, professionally designed, automated blogs with ready-to-use plugins and features, set up for maximum visibility on the search engines.

A beautiful blog that represents your business well and will make a positive presentation to visitors and to search engine robot spiders (like the “Googlebot”) that look for new content to bring to the top of their rankings.

The landing page characteristic of the home page makes it very useful for making sure that your visitors see what you want them to see. People won’t get lost on your home page and you won’t lose them.

NumberOneOnTheList.com premium autoblogs are designed to provide Google and other search engines what they are looking for so they can rank your site high for your targeted keyword phrases. These sites are very strong for local business websites with the changes that Google made regarding their Google Places listings.

You will have a place to post information about your business to let the world know, a place where your public are more likely to see it.

Essentially, your autoblog is equipped to enhance your visiblity and bring highly targeted visitors to your blog from the top search engine rankings.

An additional benefit is that your existing site will also be brought up higher in the rankings and you will have more than one site occupying top ranking on Google.

A website combined with an autoblog enables you to
(a) achieve better rankings in search engines
(b) build your online presence faster
(c) offer more relevant information to your audience.

Are you considering an autoblog website?

Take care, be well, have fun,

Tom Jacoby
Email tom@NumberOneOnTheList.com
Customer Service External SEO and SEM
Emanation, Inc – NumberOneOnTheList.com
Box 3521
New Hyde Park, NY 11040
phone 1-917-338-9586 Mon – Fri 9 AM – 5 PM
fax 1-917-210-0142
http://www.NumberOneOnTheList.com
http://www.EmanationInc.com
http://www.ExternalSEOandSEM.com

Member of the New Hyde Park Chamber Of Commerce, BNI, Better Business Bureau, WISE.

Friend External SEO and SEM on Facebook
Emanation, Inc presents ExternalSEOandSEM

Will A YouTube Video Help My Business?

Will A YouTube Video Help My Business?

Google owns YouTube. Google places high value on YouTube videos.

Doing two 60 – 90 second videos, then uploading them to YouTube can be done inexpensively. A PowerPoint slide show plus voiceover, video touring around your facilities with voiceover, or a simple “talking head” these are not costly or difficult.

Here are some tips:

(1) YouTube account should have a keyword or your business name (preferably something that is both),

(2) Use business keyword phrases in your video TITLE and DESCRIPTION and TAGS,

(3) Business name, website and contact info in the video,

(4) Keep your video short, 60 – 90 seconds,

(5) Post your videos to Facebook and other social networking sites using the YouTube URL or the YouTube embedding code (do not upload the video newly elsewhere),

(6) Use the YouTube embedding code to add the video to your website (again, do not upload the video newly),

(7) Boost your video “in-house” by favoriting and liking the video.

Once you’ve got a video, if you like some things about it and you don’t like other aspects, I recommend that you upload it to YouTube now. Waiting for a perfect video invites procrastination. Just resolve to make your next video better.

At NumberOneOnTheList.com we popularize YouTube videos. Here’s an example:

Sundad Father and Son Acoustic guitar duo April 04, 2010 – Sundad “Voyage” Video.

From 4 Apr – 10 Apr this video got about 34 views. On 11 Apr NumberOneOnTheList.com began working for Sundad.

Take a look at the number of video views Sundad has now.

You could popularize one video or popularize 5 videos (Google Places allows you to link to 5) as part of one of NumberOneOnTheList.com‘s discounted search engine optimization packages.

Contact NumberOneOnTheList.com for details: Phone: 917-338-9586 Fax: 917-210-0142 Send an email
Tom@NumberOneOnTheList.com

Take care, be well, have fun,

Tom Jacoby
tom@numberoneonthelist.com
Customer Service External SEO and SEM
Emanation, Inc – NumberOneOnTheList.com
Box 3521
New Hyde Park, NY 11040
phone 1-917-338-9586 Mon – Fri 9 AM – 5 PM
fax 1-917-210-0142
http://www.NumberOneOnTheList.com
http://www.EmanationInc.com
http://www.ExternalSEOandSEM.com

Member of the New Hyde Park Chamber Of Commerce, BNI, Better Business Bureau, WISE.

Friend ExternalSEO and SEM on Facebook
Emanation, Inc presents ExternalSEOandSEM

Keywords, Titles and Descriptions

Keywords, Titles and Descriptions

Meta tags provide information about webpages to help search engines categorize them correctly. Meta tags are part of the HTML coding, but are not directly visible to a user visiting the site.

To see your meta tags, go to your website’s home page and in the VIEW menu of your browser select SOURCE. Look for the meta tags (near the top, in the “head” section) which will look like this:

NumberOneOnTheList.com views meta tags as an important part of search engine optimization. The meta data is viewed and recorded by search engine automated programs (crawlers) and there’s no downside to using meta tags. The SEO community agrees that your Title is vital.

3 important meta elements:

(1) Keywords – Pick the best keywords you can by looking at your business the way a potential customer about to search the internet might look. Use surveys, look at your competition’s website and find the keywords that your target market uses.

(2) Description – The meta description will appear in the Google search listing for your webpage. Use your keywords appropriately and make it as compelling as you can so the searcher visits your webpage. Use 160 characters or less.

(3) Title – Use your keywords, condense your description and make sure you put the best one’s first.

The limit for your Title is 70 characters on most search engines. There is no penalty for going over but the search engines with the 70 character limit will not read more than that. I usually go beyond the 70 characters.

Notice that both your Description and your Title back up your keywords by using them. This is further supported by using keywords in the text in the body of the page. Don’t try to use keywords constantly, use them when on-point and relevant.

Although meta tags should be reviewed from time to time (about as often as you’d do a complete website redesign) do not change your meta information frequently.

Take care, be well, have fun,

Tom Jacoby
tom@numberoneonthelist.com
Customer Service External SEO and SEM
Emanation, Inc – NumberOneOnTheList.com
Box 3521
New Hyde Park, NY 11040
phone 1-917-338-9586 Mon – Fri 9 AM – 5 PM
fax 1-917-210-0142
http://www.NumberOneOnTheList.com
http://www.EmanationInc.com
http://www.ExternalSEOandSEM.com

Member of the New Hyde Park Chamber Of Commerce, BNI, Better Business Bureau, WISE.

Friend ExternalSEO and SEM on Facebook
Emanation, Inc presents ExternalSEOandSEM

Free Website Analysis – Free Internet Consultation (New Hyde Park NY)

FREE WEBSITE ANALYSISFREE INTERNET CONSULTATION

People who are searching for your products or services on Google now are some of the hottest leads possible.

Whether or not you are engaging your public on the internet, I assure that your competitors are on it.

Your business needs to rank on page one of search results because your potential customers are using search engines.

The Yellow Pages is a paperweight. Put your business where people are looking.

Search engine optimization, Facebook and social media, blogs, email newsletters, internet listings for your business

Having a beautiful website is like filming an excellent commercial for your business. Being on page one of Google is like showing that commercial in prime time.

If you’re not on page one, we should talk.

You don’t have time? Fine. Pay my modest fee and I’ll train your staff to do this.

Your customers are on the internet.

Your business can be RIGHT THERE.

I can train you and/or one of your staff to take effective and inexpensive actions to put your business in front of your potential customers on the internet.

email Tom@NumberOneOnTheList.com anytime
917-338-9586 Mon – Fri 9AM-5PM

Take care, be well, have fun,

Tom Jacoby
tom@numberoneonthelist.com
Customer Service External SEO and SEM
Emanation, Inc – NumberOneOnTheList.com
Box 3521
New Hyde Park, NY 11040
phone 1-917-338-9586 Mon – Fri 9 AM – 5 PM
fax 1-917-210-0142
http://www.NumberOneOnTheList.com
http://www.EmanationInc.com
http://www.ExternalSEOandSEM.com

Member of the New Hyde Park Chamber Of Commerce, BNI, Better Business Bureau, WISE.

Friend ExternalSEO andSEM on Facebook
Emanation, Inc presents ExternalSEOandSEM

The King of Backlinks, Tom Jacoby, aka “Mr External SEO and SEM”